Work / Case Study No. 01 / Catalogue & Collateral
Case Study · Catalogue & Collateral
La Loop — Seasonal Catalogues & Print Collateral
A six-year print partnership: three seasonal catalogues, a fillable wholesale order form, postcards and trade-show material for a luxury eyewear brand.
La Loop — Seasonal Catalogues & Print Collateral. Shown with the client’s permission.
The Challenge
Each release had to carry a large volume of product imagery, SKUs, descriptions and prices while staying clear for buyers and true to the season’s visual direction. Assets arrived in stages and product details changed during production.
The Approach
I kept a structured production workflow across catalogue pages and the wholesale order form — master pages, paragraph styles and a fixed product-page architecture — so the layouts absorbed repeated revisions without losing hierarchy.
Selected Pages
2019 Catalogue, 31 Pages
A structured, product-led catalogue that presents the collection clearly across print pages.
2022 Catalogue, 41 Pages
An editorial direction with product photography and a refreshed presentation system.
2025 25th-Anniversary Catalogue, 47 Pages
A new layout direction for the 25th anniversary, expanding product storytelling through model photography.
Interactive Wholesale Order Form, 2025
A fillable PDF order form for retail and wholesale clients, refined through layout and colour rounds while descriptions and pricing changed in production.
Postcards
The seasonal visual language carried into compact printed collateral.
Trade-Show Material
Posters that take the product-led look into a large-format physical space.
What I Delivered
“Amazingly talented. Easy to work with and fast. I will use him again and again. It is not often that you find someone who has a strong design sensibility and is able to quickly understand what you are looking for.”
— la_loop, United States · 5-star review
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